Privacy policy.

The short version

This corporate website provides information about Scalefuel Ads Ltd and its own online brands. It has no account registration, order form or contact form, and uses no analytics or advertising tracking. If you email or call us, we use the information you provide to deal with your enquiry.

This notice covers the corporate website. Shopping and customer support through our brands are explained in the privacy policy published on each brand’s website.

Who is responsible for your information

Scalefuel Ads Ltd is the data controller for the personal information described here. We are a private company limited by shares registered in England and Wales.

Registered office: PO Box 4385, 15697275 - Companies House Default Address, Cardiff, CF14 8LH, United Kingdom. For privacy questions or requests, email info@scalefuelads.com or call +44 7261815482.

We handle personal information under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. The Privacy and Electronic Communications Regulations (PECR) also apply to cookies and similar technologies.

What information is involved

• Enquiries: your name, email address or phone number, the contents of your correspondence and any information you choose to provide.
• Technical information: when your browser requests a page, our hosting provider, Netlify, receives connection information such as your IP address, requested page, request time and browser information. Technical logs may be processed to deliver and protect the website.
• Notice preference: if you dismiss the cookie notice, your browser stores a local preference. It is not sent to us. See our cookie policy.

You do not need to submit personal information to read this site. If you contact us, please send only what is relevant to your enquiry. We may be unable to answer an enquiry without the information needed to understand it or reply.

Why we use information and our lawful bases

• Answering company enquiries: our legitimate interests in communicating with people who contact us and handling their questions, under Article 6(1)(f) UK GDPR.
• Delivering and securing the website: our legitimate interests in operating an accessible, secure corporate website and preventing misuse, under Article 6(1)(f).
• Meeting a legal requirement: compliance with a legal obligation where applicable, under Article 6(1)(c), for example responding to a valid statutory request.
• Handling disputes: our legitimate interests in establishing, exercising or defending legal claims, under Article 6(1)(f).

When relying on legitimate interests, we must consider your rights and interests. We do not use this corporate site for automated decisions that have legal or similarly significant effects on you.

Who may receive information

Information may be handled by people within the company dealing with your enquiry and by providers needed to operate our website and communications, including Netlify and our email and telephone providers. Professional advisers or public authorities may receive relevant information where needed for advice, a legal claim or a legal obligation.

We do not sell personal information or share enquiries for another organisation’s own marketing.

International processing

Hosting and communications providers may process information outside the United Kingdom. Where this involves a restricted transfer, UK data protection law requires an applicable adequacy regulation or appropriate safeguards, such as approved contractual protections. Contact us for information about the arrangements relevant to your data.

How long information is kept

We retain enquiry correspondence for as long as needed to answer the enquiry and deal with related follow-up. In deciding when it can be deleted, we consider whether the matter is resolved, whether a dispute is ongoing and whether a legal requirement makes further retention necessary.

Technical information is retained according to the operational and security needs of the hosting service. The notice preference remains in your browser until you clear it; its lifetime is explained in our cookie policy. You can contact us for retention information relevant to a particular enquiry.

Your rights

Depending on the circumstances and the lawful basis, you may ask to access, correct or erase your personal information, restrict its use, object to processing based on legitimate interests, or receive information in a portable format. These rights are subject to the conditions and exceptions in data protection law. Where processing relies on consent, you may withdraw it without affecting earlier lawful processing.

To make a request, email info@scalefuelads.com and explain what you need. We may ask for proportionate information to verify your identity. We normally respond within one month; where the law permits an extension, we will explain why. Requests are normally free of charge.

Questions and complaints

You can raise a concern with us using the contact details above. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

Changes to this policy

We will update this page if the way this corporate website handles personal information changes. The date at the top identifies the latest version.