This cookie policy explains how SCALEFUEL ADS LTD (“we”, “us”, “our”), a creative agency offering strategy, design, development and marketing services, uses cookies and similar technologies on our website in accordance with the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018.

What are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work efficiently, provide functionality, analyse usage, and assist with marketing efforts.

Cookies Used on Our Website

We use the following categories of cookies on our website:

Necessary Cookies:

• Google Analytics: Used to collect anonymous information about how visitors use our website to improve performance and user experience. These are session cookies.

Marketing/Advertising Cookies:

• Mailchimp: Used for email marketing and newsletter management. Persistent cookie.
• Hubspot: Used for marketing and sales automation. Persistent cookie.
• Facebook Pixel: Used for tracking user behaviour for advertising purposes. Persistent cookie.

Social Media Cookies:

• LinkedIn: Used to integrate social media sharing functions. Persistent cookie.
• Instagram: Used to integrate social media sharing functions. Persistent cookie.

Managing Your Cookie Preferences

You can manage your cookie preferences through our cookie banner, which appears when you first visit our website. This allows you to opt-out of marketing/advertising and social media cookies. Alternatively, you can adjust your browser settings to accept or reject different categories of cookies. Disabling certain cookies may impact your user experience on our site.

Our Lawful Basis

For necessary cookies, we rely on our legitimate interests to analyse website usage and optimise performance. For other cookies, we rely on your consent, which is obtained through our cookie banner.

Your Data Protection Rights

Under the UK GDPR, you have rights regarding your personal data, including accessing, rectifying, erasing, restricting processing, and data portability. To exercise these rights, please contact us.International Data Transfers Some of our third-party service providers may process personal data from cookies outside the UK. Appropriate safeguards are in place for such transfers.

Data Retention

We may retain data from necessary cookies for 26 months and from other cookies for 13 months, unless you request its deletion sooner. To request data deletion, contact info@scalefuelads.com.

Children’s Data

Our website is not intended for children under 16. We do not knowingly collect personal data from children.

Updates to this Policy

We may update this policy periodically. We will notify you of material changes.

Contact Us

If you have any questions about this cookie policy or our use of cookies, please contact us at info@scalefuelads.com.

Last Updated: May 2024 This cookie policy is effective as of May 2024 and may be updated from time to time. We encourage you to review this policy periodically for any changes.